How Much ‘Agency’ Do You Give Your Content Marketers?
I sometimes feel like the term “content agency” is actually an oxymoron, considering the way content marketers commonly 𝑎𝑟𝑒𝑛’𝑡 given […]
Content Marketing
Gedalyah Reback: Putting the Scribe into Technology
I’ve always been a writing enthusiast, even as I’ve branched out to research, product marketing, and other aspects of tech.
No. Sora Won’t Put Videographers out of Work.
OpenAI showed off Sora a few days ago, a major upgrade on AI-generated video. Is it the end of video
SEO for Technical Content: How to Optimize It for Search Engines
You always need SEO. Search engines underlie every kind of writing today. So when we discuss SEO for technical content,
How to Write Fresh, Crispy PR Titles
Lord of the Rings is an epic story that arguably involves way too much walking. Which part of the series
Sound out & be counted: 2 must-do tactics to use tone and vocab to make your brand stand out
When you market your product, one underlying goal is setting it apart. That can be tough, especially when it’s the