You Are Part of Your Startup’s Story
You have a new startup and you don’t know how to push what you’re doing as groundbreaking (because it’s too
Product Marketing
Your Stealth Startup Still Needs a Message
If you’re in stealth and don’t have your messaging out yet, you have two needs: You need to get something
Stealth Mode Doesn’t Mean Radio Silence
Most teams in stealth mode take the term too literally. Stealth can be useful. A company may want to avoid
Why Your Best Work Doesn’t Always Take the Longest
One of the stranger effects of experience is that some of your best work starts taking less time. Early in
When Everyone in the Meeting Thinks They Mean the Same Thing
Two people can use the same technical term, nod at each other, and still mean different things. I once watched
Why Sales Enablement Should Start Before Your Startup Leaves Stealth
The most successful stealth startups do not wait until launch to build sales enablement. That sounds counterintuitive because “sales enablement”
AI Is the Shovel. Your Work Is Still the Gold.
AI is not the gold rush. AI is the shovel. That distinction matters because when everyone can buy roughly the
Your Brand Shouldn’t Look Like a Phishing Attempt
Brand consistency is usually discussed as a matter of polish: the right logo, the right colors, the right company name
Your Grammar Checker Isn’t an Editor
Software is very good at identifying patterns. That does not make it an editor. A grammar checker can flag an
Your Top 5 Sales Enablement Assets to Produce First
What do I prioritize when making sales enablement material?
Getting into the Differences: Product Marketer vs. Product Manager
Despite what LinkedIn’s algorithm might think, a “product marketing manager” is not usually in the market for “product manager” jobs.
How to Write Fresh, Crispy PR Titles
Lord of the Rings is an epic story that arguably involves way too much walking. Which part of the series