SEO for Technical Content: How to Optimize It for Search Engines
You always need SEO. Search engines underlie every kind of writing today. So when we discuss SEO for technical content,
Open Terraform? Okay. Open Source Community betrayal?! Meh.
I’m getting flashbacks from two years ago when Elasticsearch changed its license and a bunch of companies that had been
Getting into the Differences: Product Marketer vs. Product Manager
Despite what LinkedIn’s algorithm might think, a “product marketing manager” is not usually in the market for “product manager” jobs.
How to Write Fresh, Crispy PR Titles
Lord of the Rings is an epic story that arguably involves way too much walking. Which part of the series
Sound out & be counted: 2 must-do tactics to use tone and vocab to make your brand stand out
When you market your product, one underlying goal is setting it apart. That can be tough, especially when it’s the
Cybersecurity Startups Err When Denying Hires without “Experience”
Cybersecurity startups are fumbling the ball with their obsessive demand for experience in the field. Obviously, I’m arguing for my