I’m a product marketer, technical writer, technology analyst, and increasingly hands-on AI-assisted builder. My work focuses on making complicated technology understandable and compelling. I balance the need to hold a reader’s attention with technical precision, all while getting to the point as quickly as possible.
Generative AI has become central to the software industry, and increasingly to my own work. Over the last decade in Israel’s tech circuit, I have focused on DevOps, developer tooling, B2B enterprise software, open source, and now the emerging Agentic Era.
I’ve worked across journalism, technical documentation, product marketing, and GTM strategy. My work spans technical documentation and product messaging, from the finer details of software functionality to the business case for adopting it.
I founded The TechnoScribe because technical writing and product marketing don’t operate in separate universes. Technical content and product marketing demand understanding the product, the people using it, and the problems they’re trying to solve.
That means product and marketing teams need to get their hands dirty with the technology they’re bringing to market.
From Tech Journalism to Tech Writing
At Geektime, Israel’s answer to TechCrunch, I wrote nearly 700 articles covering startups and emerging technologies from around the world. My reporting ranged from space technology and robotics to cybersecurity, natural-language processing, and artificial intelligence.
Looking back, the common thread wasn’t any particular technology. It was my fascination with understanding complicated ideas and explaining them to other people.
I moved from journalism into content marketing at Orbs and technical writing at Infibond. From there, it was several years in the observability and DevOps worlds, at Logz.io and Rookout, immersed in debugging, dev tools, and cloud infrastructure.
My work spanned several areas:
- Product marketing: Positioning, competitive comparisons, launches, and sales enablement.
- Technical writing: Documentation, API guides, and in-depth technical content.
- Editorial content: White papers, case studies, and thought leadership.
And tutorials. Lots and lots of tutorials.
At env0, I worked on product marketing and go-to-market strategy surrounding OpenTofu, the open-source infrastructure-as-code project built as an alternative to Terraform. That included positioning against established infrastructure tools and contributing to its launch across alpha, beta, release-candidate, and general-availability milestones. I subsequently shifted my focus toward freelance work.
Launching The TechnoScribe
Through The TechnoScribe, I’ve worked with companies including Cypago, Sternum, Rotate, Vayu, and Memcyco on technical documentation, cybersecurity content, product positioning, expert interviews, and other communications.
More recently, a major part of my work has centered on generative AI and the tools developers use to work with it.
At Tabnine, I collaborated with product managers and engineers on technical documentation for an AI coding platform, testing workflows firsthand and documenting product capabilities.
My work covered AI coding assistants and agentic development workflows, including APIs, CLI tools, and integrations. It also extended into MCP, agent skills, enterprise administration, and AI governance.
As LLMs have evolved beyond conversational assistants to executing their own workflows while interacting with external services, I’ve gotten into the practical implications.
- How do agents discover and use tools?
- How do we govern their capabilities and permissions?
- How can developers verify what an agent actually does?
- How do we keep users aware of security with AI-fueled app sprawl?
These are questions I explore through practical experimentation.
Building with AI
One of the most interesting changes in my professional life has been the transition from exclusively explaining software to building some of it myself.
Using AI-assisted development tools, I’ve worked on applications and prototypes involving productivity, file management, typography, language learning, and interactive games.
Some of my projects include:
- Screenshot Renamer: A utility for organizing visual assets and converting recordings into GIFs for demonstrations and documentation.
- Typologue: A tool for managing and editing font families and glyphs.
- Tic-Tac-Tie-Break: An expandable multiplayer variation on tic-tac-toe that expands the playing board until there is an undisputed winner.
Some of these projects are practical utilities, while others are ongoing experiments. Together, they’ve given me firsthand experience with AI-assisted development—its strengths, limitations, and the importance of human judgment.
I don’t consider myself a substitute for an experienced software engineer.
That said, building software has made me a better technical writer, a more technically informed product marketer, and a more demanding user of the tools I document and market.
Technology, Research, and Storytelling
My interests are expanding beyond enterprise software.
I’m also developing The Payload, a publication focused on military drones, unmanned systems, autonomy, and the technologies reshaping modern warfare. It brings together my interests in technology, geopolitics, military affairs, and research-driven storytelling.
Whether the subject is AI coding agents, cybersecurity, or unmanned systems, my motivation remains much the same.
I want to understand how things work, why they matter, and how to explain them in ways that are both accessible and technically credible.
That’s what The TechnoScribe is about.
Curriculum Vitae
Product marketing, technical writing, developer documentation, and AI-assisted development.
Professional Portfolio
Selected technical documentation, product marketing, tutorials, and professional work.